THEME - “INSPIRING CREATIVITY”April 19, 2011
KEYNOTE - “The Creativity Dynamic for Today’s Library”
Randy Hensley, Head of Reference, Newman Library, Baruch College, City University of New York.
Creativity
1. About starting in an unusual place
2. About solving problems
3. About not having pre-determined rules
Who are my creative heroes?
Brain laterality
Goal is to connect the two hemispheres and think of ways to allow the right brain to be involved. Think of sensory experiences, more iterative process with struggles, stops & starts
1. Left – giving meaning, analysis, language, logic
2. Right – emotions, intuition, images stored,
Margit Misangyi Watts – 4 Channels to get information to solve problems
1. Experience – consider analogous but not identical experience
2. Observation – sensory awareness & add empathy
3. Authority – voices of others, what would dog do?
4. Reflection – analytical or reflective – What if? I wonder?
Daniel Pink “A Whole New Mind” and “Drive”
We need to be a whole lot more creative, nimble & create environments for wok as a place for play and artistry.Information Age has led to the Conceptual Age
Conceptual Age
· wants clear purpose, intrinsic motivation, clear meaning.
· high concept products – what is motivating narrative?
· higher touch – motivate ourselves & look beyond common place to find purpose
· More emotion & beauty need to be present
· Detecting patterns and opportunities
· Empathy, play, meaning, design, symphony, etc.
· Less important - Function & efficiency and not primarily source of solutions
Key Take Aways
· Design – beautiful, emotionally engaging
· Story – compelling narrative
· Symphony – synthesis, big picture
· Empathy – understand diverse people & care about them
· Play – games, not just sobriety, laughter
Ideo at Stanford University – must have different voices in the room (get their app)
QUESTIONS FOR REFLECTION
1) What does creativity look like in your context?
2) What does creativity look like in different contexts?
3) How will you change what you do or think after today?
4) What can we do next as a broad community?
